In a nod to developing nations like India and Brazil, Facebook will unveil plans for "Facebook for Every Phone," which is designed to make Facebook accessible on technologically humble feature phones. Facebook, which already boasts more than 1.1 billion users, now wants to target the 100 million people worldwide who access the site on feature phones -- dumbed-down devices that cost as little as $20. iPhones, they ain't. Feature phones are popular in India, Brazil, Indonesia and Mexico, among others.
Wednesday, July 24, 2013
Facebook's Latest Mobile Strategy: Dumbphones
In a nod to developing nations like India and Brazil, Facebook will unveil plans for "Facebook for Every Phone," which is designed to make Facebook accessible on technologically humble feature phones. Facebook, which already boasts more than 1.1 billion users, now wants to target the 100 million people worldwide who access the site on feature phones -- dumbed-down devices that cost as little as $20. iPhones, they ain't. Feature phones are popular in India, Brazil, Indonesia and Mexico, among others.
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